TikTok is introducing a new feature that allows them to cut down on the amount of AI-made media appearing in their streams. This step comes as the service disclosed that it now features in excess of 1 billion AI videos.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a full-scale launch. This shift coincides with a surge in AI-generated material, driven by emerging AI video creators.
The Broader AI Trend
Recent reports that approximately 10% of the most rapidly expanding video streams on a popular video site primarily display AI-generated videos. A considerable share of this content is classified as “AI slop”, a term for inferior, factory-style content that is often nonsensical or dreamlike.
“We know from our community that numerous viewers appreciate content produced via AI tools, including digital art to informative clips, and we want to provide users the ability to increase or decrease of that, based on their own choices,” stated a company executive.
AI on the Platform
The platform shared that there are presently over a billion videos on its network tagged as AI-generated. In total, over 100 million videos are uploaded to the platform daily, making clips made by AI a relatively small part of its complete catalog.
Customizing Your Feed
Viewers will be in a position to limit or boost the volume of AI content they view by accessing the content preference setting in the app and choosing AI-made media. Other topics that are already be adjusted under the tool encompass news, clothing, aesthetics, and dance.
AI Disclosure Rules
The platform’s policies oblige creators to label “realistic” AI-made content, and it prohibits harmful deepfakes of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be deleted under its community policies.
Furthermore, the platform will now apply an artificially created watermark to content made using its built-in AI features, or identified by an industry-wide initiative for spotting AI-generated material. This measure is designed to help prevent users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
The company is furthermore establishing a $2 million educational fund for specialists and groups to produce educational content about using AI responsibly. This project will benefit educational bodies dedicated to teaching coding and technology.
Platform Protection
The platform has justified its safety measures, amid controversy over plans to make redundant numerous safety staff in the UK. TikTok is set to eliminate a significant number of roles in its trust and safety team in the UK capital, with trade unions and online safety experts expressing worry that people are being substituted by automated systems.
A senior executive clarified that staff-based oversight would continue to be important, but artificial intelligence can protect employees by filtering out the most harmful content prior to it gets reviewed by humans. The platform reported a significant reduction in shocking and graphic content handled by safety staff over the previous year due to the use of its automated systems.
It is vital to balance humans and technology to keep the platform safe,” she said. “We’ll have people as involved in the system, but we also think it’s extremely critical to limit contact with unsafe media as rapidly, which is where a significant AI assistance is proving valuable work at speed.”
